Repetition and Speech sounds Development

 

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I had the opportunity to be directly involved in a creative research project exploring speech, sounds, and how repetition supports speech development. The project later became part of a wider campaign, which you can read about here:
👉 https://www.siliconrepublic.com/careers/saylists-creative-idea-rothco-accenture-interactive

At its core, this work focused on something I deeply believe in as a speech and language therapist:
sounds matter, repetition matters, and how we experience sound shapes how we learn to speak.

Speech Sound Difficulties Are Not Just About “Trying Harder”

Children with phonological difficulties or childhood apraxia of speech don’t struggle because they aren’t listening or practising enough. They struggle because their brains need multiple, meaningful, repeated experiences of sound—often through rhythm, melody, and play.

This research explored how:

  • Repetition strengthens sound pathways in the brain
  • Rhythm and predictability support motor planning for speech
  • Listening to sounds again and again builds confidence and accuracy
  • Playful exposure to sound reduces frustration and pressure

This is especially relevant for children who find speech effortful, tiring, or inconsistent.

Why Repetition and Sound Exposure Work

From a brain perspective, repetition is not boring—it is how learning happens.

When children hear and explore sounds repeatedly:

  • Neural pathways become stronger
  • Motor planning becomes more efficient
  • Speech movements feel less effortful
  • Confidence begins to grow

This is why singing, chanting, rhythmic games, and playful sound repetition are so powerful in speech therapy for phonological difficulties and apraxia of speech.

Singing, in particular, slows speech down, adds melody, and gives the brain extra cues to organise sound and movement.

A Gentle Reflection: Sound and Selective Mutism

Although this project was not about selective mutism, it naturally invites reflection.

For some children, singing, humming, sound play, or rhythmic repetition can feel safer than direct speech. There are no expectations, no questions to answer—just sound.

While selective mutism is rooted in anxiety rather than a sound disorder, sound-based, playful, low-pressure experiences may help some children reconnect with their voice in a gentle way.

Not as a demand.
Not as a goal.
But as an invitation.

Final Thoughts

Whether we are supporting:

  • Phonological difficulties
  • Childhood apraxia of speech
  • Early speech sound development

The message remains the same:

Sound grows through repetition, safety, and play—not pressure.

And sometimes, simply listening, repeating, and enjoying sound together is where progress truly begins.

Why creative tech teams need to be ‘gutsy and relentless’

Anna Biavati
Speech Therapist, Creator of the Brave Muscle Method

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